Social Media
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Ezra Acayan via Getty Images
Amazon ranks as top brand on TikTok by earned media value: report
Findings from CreatorIQ and TikTok detail how creators have helped brands like the NBA, Sephora and Fortnite find success on the platform.
By Aaron Baar • Aug. 1, 2024 -
Courtesy of Pacsun
Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign
Store windows nationwide currently feature QR codes inviting consumers to shop the retailer’s curated fall collection on Pinterest.
By Jessica Deyo • Aug. 1, 2024 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
Kelly Sullivan via Getty Images
Meta’s AI vision: Automating creative and personalizing ads in real time
For now, the technology is helping improve advertising performance and efficiency, as the company saw revenue rise 22% in Q2.
By Peter Adams • Aug. 1, 2024 -
Opinion
How creators and marketers can protect themselves while using AI
The tech’s emergence underscores the importance of proper attribution and collaboration, according to Growth Stack Media’s Jordan Mitchell.
By Jordan Mitchell • July 30, 2024 -
Courtesy of Chipotle
Chipotle drops ‘burrito-proof’ makeup with TikTok-viral cosmetics brand
Inspired by the popularity of mukbangs, the fast-casual chain teamed with Wonderskin for “Lipotle,” a lip stain timed to National Avocado Day.
By Chris Kelly • July 29, 2024 -
Courtesy of E.l.f. Beauty
E.l.f. gets in on ‘hot girl walk’ TikTok trend in time for Olympics
To boost its position as an entertainment brand, the cosmetics company parodied sports broadcasts in a video featuring Olympian Gabby Douglas.
By Sara Karlovitch • July 29, 2024 -
Courtesy of Vitaminwater
Vitaminwater returns to its New York roots in Spike Lee-directed ads
In an effort by WPP’s Open X, a local angle stands in contrast to the Coca-Cola-owned brand’s last major campaign, which focused on Lil Nas X.
By Peter Adams • July 25, 2024 -
Courtesy of American Eagle
Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign
CMO Craig Brommers explains how efforts like a social-focused tie-up with Life on Film to capture disposable camera footage are meant to reach Gen Z.
By Jessica Deyo • July 25, 2024 -
Courtesy of NBCUniversal
How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal
As total ad sales for the games surpass $1.2 billion, six major marketers will sponsor a commercial-free hour during the opening ceremony.
By Chris Kelly • July 24, 2024 -
Courtesy of Google
Google links with NBCU, becomes Official Search AI Partner of Team USA
NBCUniversal’s Olympics coverage will leverage Google’s products, including Search, Maps and Gemini, while the tech giant elevates athletes’ stories.
By Sara Karlovitch • July 23, 2024 -
Courtesy of Amazon
Amazon pushes savings with back-to-school ad, ‘Dorm Roomz’ series
The e-commerce giant tapped actress Michelle Buteau for a 30-second spot encouraging shoppers to “spend less on your little freeloaders.”
By Jessica Deyo • July 18, 2024 -
Courtesy of Kraft Heinz
Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in
The color of the superheroes’ outfits inspired a campaign that includes fourth-wall-breaking ads and collectibles for decorating condiment bottles.
By Sara Karlovitch • July 17, 2024 -
EvgeniyShkolenko via Getty Images
IAB: Digital video advertising KPIs shift, with business outcomes on top
A new report underpins a broad shift toward performance marketing, though two-thirds of video buyers still encounter measurement challenges.
By Peter Adams • July 16, 2024 -
Retrieved from CeraVe on July 15, 2024
CeraVe takes on soap operas in new genre-spoofing campaign
In its latest big creative swing, the brand hopes to engage Gen Z consumers with a humorous take on the format’s well-worn melodrama.
By Aaron Baar • July 15, 2024 -
Courtesy of Urban Outfitters
Urban Outfitters blends physical, digital with back-to-school campaign
The retailer’s “Shift Happens” campaign brings influencer-created Pinterest boards to life at a two-day activation in New York.
By Sara Karlovitch • July 11, 2024 -
Courtesy of CeraVe
Deep Dive6 campaigns that signaled a creative resurgence in H1 2024
As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.
By Peter Adams , Jessica Deyo • July 10, 2024 -
Courtesy of The Kraft Heinz Company
Philadelphia cream cheese spreads original song across streaming, TikTok
The Kraft Heinz brand prepares for the Fourth of July with a radio-ready jingle, “Land of the Cream Cheese,” by rising country star Travis Yee.
By Chris Kelly • July 2, 2024 -
Courtesy of 818 Tequila
818 Tequila mixes cocktail of sustainability, social media and celebrity
Founded by Kendall Jenner, the brand reaches Gen Z through cultural hooks and understanding the cohort’s priorities, said CMO Kathleen Braine.
By Nicole Ortiz • July 2, 2024 -
Courtesy of Motorola
Motorola walks the runway with entirely AI-generated campaign
To promote new folding smartphones powered by artificial intelligence, the firm used different tools to create phone-inspired fashions for virtual models.
By Chris Kelly • July 1, 2024 -
Courtesy of Toyota
Toyota targets Gen Z, millennials on YouTube with Corolla Hybrid short film
The new “Getaway Driver” video riffs on classic horror film tropes and features comic-actor and social media personality King Bach.
By Aaron Baar • June 27, 2024 -
Courtesy of Coors Light
Coors Light will bury its latest Patrick Mahomes ad in a time capsule
The latest video and stunt from the Molson Coors flagship toys with NFL rules about players promoting beer.
By Chris Kelly • June 26, 2024 -
Photo Illustration by Drew Angerer via Getty Images
TikTok Shop looks to woo small businesses with accelerators
Despite facing a U.S. ban, the social media platform is investing in resources to help scale women- and LGBTQIA+-owned businesses.
By Tatiana Walk-Morris • June 26, 2024 -
Courtesy of Persil
Persil plans 24-hour ‘Wardrobe Refresh Hotline’ on TikTok Live
The laundry detergent brand teamed with fashion designer Christian Siriano for the event to offer advice on washing techniques, fabric care and styling.
By Aaron Baar • June 26, 2024 -
Courtesy of Chipotle
Chipotle extends coveted Celebrity Card to fans on social media
Consumers can apply for the card once reserved for notable figures across TikTok, Instagram and X to receive one free meal per day for a year.
By Jessica Deyo • June 25, 2024 -
Brandon Bell / Staff via Getty Images
OpinionHow brands can navigate pre-election chaos on social media
As the 2024 election looms, brands must be extra mindful of all areas of their social media operations, according to Scott Parker, CEO of Social Factor.
By Scott Parker • June 24, 2024
