Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
470 articles by Sara Karlovitch
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Multichannel marketing remains a challenge: Here’s what the numbers say
Aug. 2, 2024 -
E.l.f. gets in on ‘hot girl walk’ TikTok trend in time for Olympics
July 29, 2024 -
Google links with NBCU, becomes Official Search AI Partner of Team USA
July 23, 2024 -
Diversity is lacking in New York’s ad industry: Here’s what the numbers say
July 19, 2024 -
Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in
July 17, 2024 -
Urban Outfitters blends physical, digital with back-to-school campaign
July 11, 2024 -
Vans refreshes Roblox activation with ‘phygital’ maneuver
July 10, 2024 -
Tito’s research-backed campaign showcases the joys of staycations
July 8, 2024 -
Burt’s Bees teams with Amazon Ads for ‘Screencare’ product sets
July 1, 2024 -
Brand growth drivers: Here’s what the numbers say
June 28, 2024 -
Macy’s kicks off summer with first campaign under new CMO
June 21, 2024 -
Michelob Ultra goes for Copa América gold with biggest summer program ever
June 18, 2024 -
IAS launches deepfake measurement offering ahead of 2024 election
June 10, 2024 -
Ikea remodels remote work with paid positions for Roblox store
June 6, 2024 -
What Ballantine’s has learned from 10 years of music marketing
June 5, 2024 -
Ads next to controversial news articles: Here’s what the numbers say
May 31, 2024 -
Honda leaps into dance with Steezy partnership
May 29, 2024 -
Skittles puts focus on LGBTQ+ community building in latest Pride effort
May 23, 2024 -
Heineken Silver settles Deadpool, Wolverine rivalry in new ad
May 22, 2024 -
Bumble Bee throws it back to 2000s with remix of ‘Back Here’
May 20, 2024 -
TikTok users continue to grow and evolve: Here’s what the numbers say
May 17, 2024 -
Jack Link’s takes shot at competition in Gen Z-focused national campaign
May 16, 2024 -
Peroni 0.0% races into Formula 1 as non-alcoholic beer category gains speed
May 7, 2024 -
Budweiser turns songs mentioning the brand into targeted ads on Spotify
May 6, 2024 -
The Gen Z traveler has landed: Here’s what the numbers say
May 3, 2024