Data/Analytics
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Cara Salpini/Marketing Dive
Multichannel marketing remains a challenge: Here’s what the numbers say
Over half of marketers rank creating an effective strategy as a key challenge to successful multichannel marketing, according to a report from Ascend2.
By Sara Karlovitch • Aug. 2, 2024 -
Kelly Sullivan via Getty Images
Meta’s AI vision: Automating creative and personalizing ads in real time
For now, the technology is helping improve advertising performance and efficiency, as the company saw revenue rise 22% in Q2.
By Peter Adams • Aug. 1, 2024 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Scott Olson via Getty Images
Deep DiveAs retail media networks widen their scope, is a reckoning inbound?
Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.
By Peter Adams • July 30, 2024 -
Leon Neal via Getty Images
Experian launches retail media solution for networks seeking richer data
The offering leans on the credit reporting company’s ID graph and a partner network that includes ad-tech firms like The Trade Desk and Magnite.
By Peter Adams • July 29, 2024 -
Drew Angerer via Getty Images
Google ad revenue resilient as company contends with cookie, AI transitions
A chaotic rollout for AI Overviews in search didn’t hurt advertiser demand in Q2, though YouTube missed analysts’ growth expectations.
By Peter Adams • July 24, 2024 -
Justin Sullivan via Getty Images
Deep DiveAnd just like that, Google won’t be deprecating cookies. What now?
The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world.
By Chris Kelly • July 23, 2024 -
Michael M. Santiago via Getty Images
Diversity is lacking in New York’s ad industry: Here’s what the numbers say
The Center for an Urban Future found that New Yorkers of color are still underrepresented in the city’s booming ad industry and earn less than average.
By Sara Karlovitch • July 19, 2024 -
jacoblund via Getty Images
Publicis raises outlook as new business wins keep rolling in
Recent account wins from Hershey and The Lego Group could help the ad-holding giant preserve momentum heading into the year’s second half.
By Peter Adams • July 18, 2024 -
EvgeniyShkolenko via Getty Images
IAB: Digital video advertising KPIs shift, with business outcomes on top
A new report underpins a broad shift toward performance marketing, though two-thirds of video buyers still encounter measurement challenges.
By Peter Adams • July 16, 2024 -
Scott Olson via Getty Images
Hershey hands US media duties to Publicis, adding to agency’s win streak
Publicis has formed a bespoke unit, MiltonOne, that features a custom business solution and draws on top talent from across the network.
By Peter Adams • July 15, 2024 -
Justin Sullivan via Getty Images
Walmart builds wide lead among US retail media networks, report finds
The chain saw 11 billion impressions in Q1, including strong performance offsite, while No.2 Target generated fewer than 7 billion impressions.
By Peter Adams • July 11, 2024 -
Justin Sullivan via Getty Images
Hasbro’s early adoption of Prime Video ads helps reel in new buyers
Successful campaigns for Peppa Pig and Play-Doh lend credence to Amazon’s bigger pitch around its upper-funnel advertising capabilities.
By Peter Adams • July 3, 2024 -
Courtesy of GroupM
GroupM taps McDonald’s CX maven to lead Wavemaker US
Described as a “change agent,” Alycia Mason joins Wavemaker as its parent pushes to realize a data-driven transformation.
By Peter Adams • July 1, 2024 -
Prostock-Studio via Getty Images
Brand growth drivers: Here’s what the numbers say
One of the best ways to achieve brand growth is deeper market penetration, per a recent Kantar report.
By Sara Karlovitch • June 28, 2024 -
FG Trade Latin via Getty Images
Report: Gen Alpha’s tech sophistication will challenge brand strategies
The most digital generation already has a more grounded perception of companies than kids of the past, valuing creative enablers like Lego most.
By Peter Adams • June 27, 2024 -
Courtesy of WPP
WPP promises brands ‘exponentially more content’ with AI Production Studio
Ford and L’Oréal piloted the tool for quickly creating text, image and video assets with the aid of cutting-edge Nvidia technology.
By Peter Adams • June 24, 2024 -
NicoElNino via Getty Images
Forrester: 91% of US ad agencies are currently using, exploring generative AI
More than half of agency decision-makers expect the tech to have a significant or very significant impact on key aspects of their agency’s ecosystem.
By Aaron Baar • June 24, 2024 -
unsplash.com/Jonathan Borba
Sponsored by SemasioThe future of addressability: “Uncertain” doesn’t have to mean “unprepared”
Maintaining addressability in the face of uncertainty is possible—and very necessary. But it requires a commitment to three guiding principles that will define success in the addressability landscape of the future.
By Jeff Ragovin • June 24, 2024 -
Getty Images via Getty Images
Amazon unveils cookieless ad-targeting solution at Cannes Lions
Ad Relevance uses artificial intelligence to analyze billions of browsing, shopping and streaming signals and improved addressability in testing.
By Peter Adams • June 18, 2024 -
Marco_Piunti via Getty Images
ANA bows new cross-media measurement unit, Aquila
The entity will support a broad range of use cases and is expected to eliminate $50 billion in wasted spending over a three-year period.
By Aaron Baar • June 17, 2024 -
Permission granted by The Ibotta Performance Network
Sponsored by The Ibotta Performance NetworkDriving consumer engagement through digital rewards
Discover how leveraging strategic digital rewards can boost your brand's customer retention and foster deeper loyalty in today's competitive landscape.
June 17, 2024 -
Permission granted by Instacart
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Clorox is among the first brands piloting the integration that is part of the growing push by retail media networks into offsite marketing channels.
By Peter Adams • June 17, 2024 -
Courtesy of Albertsons
Albertsons aims to remove silos as retail media, connected TV converge
The grocer’s new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video.
By Peyton Bigora • Updated June 13, 2024 -
Justin Sullivan / Staff via Getty Images
Oracle exits advertising business following revenue falloff
The segment, subject to a series of privacy challenges, drew in $300 million in fiscal 2024, a precipitous decline from just two years ago.
By Peter Adams • June 13, 2024 -
Justin Sullivan / Staff via Getty Images
Kantar: AI pivot helps fuel brand value growth following down year
Chipmaker Nvidia grew brand value 178% this year while the enterprise tech and services category was the fastest gainer tracked by the firm.
By Peter Adams • June 12, 2024
