Chris Kelly
Senior ReporterChris is a senior reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.
804 articles by Chris Kelly
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Hyundai splits CMO role into creative, performance positions
Aug. 1, 2024 -
How Carter’s is pitching kids’ clothes to new Gen Z parents
Aug. 1, 2024 -
Chipotle drops ‘burrito-proof’ makeup with TikTok-viral cosmetics brand
July 29, 2024 -
Campaign Trail: Palo Alto Networks equips Keanu Reeves with AI-powered weapons
July 26, 2024 -
How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal
July 24, 2024 -
And just like that, Google won’t be deprecating cookies. What now?
July 23, 2024 -
Kellanova expands partnership with IPG to accelerate brand growth
July 22, 2024 -
Martin Sorrell explains why Monks dropped ‘Media’ from its moniker
July 22, 2024 -
How Heinz, Heineken and other brands got their claws into ‘Deadpool & Wolverine’
July 22, 2024 -
Why Mountain Dew introduced the Mountain Dude to refresh ‘Do The Dew’
July 15, 2024 -
Honda drives deeper into gaming, esports with Twitch Rivals sponsorship
July 15, 2024 -
Campaign Trail: Citroën’s revolution liberates electric vehicles from elites
July 12, 2024 -
Verizon’s Total Wireless rebrands to break through a crowded category
July 11, 2024 -
Why marketers keep refreshing brands instead of betting on splashy ads
July 10, 2024 -
Why Morgan Stanley teamed with Disney to sponsor a Serena Williams docuseries
July 9, 2024 -
Taco Bell opens ‘early retirement’ community in latest experiential play
July 9, 2024 -
BIC gears up for Olympics, back-to-school with celeb-focused efforts
July 8, 2024 -
Philadelphia cream cheese spreads original song across streaming, TikTok
July 2, 2024 -
Motorola walks the runway with entirely AI-generated campaign
July 1, 2024 -
Coors Light will bury its latest Patrick Mahomes ad in a time capsule
June 26, 2024 -
Toys R Us creates first brand film to use OpenAI’s text-to-video tool
June 25, 2024 -
Campaign Trail: Coca-Cola spills soda to focus on moments of connection
June 21, 2024 -
Johnsonville looks to juice social media algorithms with positive content
June 21, 2024 -
Dunkin’ readies celeb-heavy ‘intern’ class for summer of culture plays
June 17, 2024 -
Oscar Mayer hacks fake ads to show off its bacon-smoking process
June 17, 2024