Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1834 articles by Peter Adams
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Amazon misses on ad sales while Prime Video push ramps up
Aug. 2, 2024 -
Meta’s AI vision: Automating creative and personalizing ads in real time
Aug. 1, 2024 -
NBCUniversal tops Olympics record as ad sales surpass $1.2B
July 31, 2024 -
Stouffer’s tackles meal-planning anxiety with ads dispelling ‘dinner dread’
July 30, 2024 -
As retail media networks widen their scope, is a reckoning inbound?
July 30, 2024 -
Experian launches retail media solution for networks seeking richer data
July 29, 2024 -
Why Hyundai shifted gears for more emotional Summer Olympics ads
July 26, 2024 -
Vitaminwater returns to its New York roots in Spike Lee-directed ads
July 25, 2024 -
Google ad revenue resilient as company contends with cookie, AI transitions
July 24, 2024 -
Nike kicks off marketing comeback with gritty Olympics ads
July 22, 2024 -
Netflix’s ad-supported tier grows 34%, with critical scale in sight
July 19, 2024 -
Publicis raises outlook as new business wins keep rolling in
July 18, 2024 -
Kraft Heinz names former Pepsi marketer Todd Kaplan as North America CMO
July 16, 2024 -
IAB: Digital video advertising KPIs shift, with business outcomes on top
July 16, 2024 -
Hershey hands US media duties to Publicis, adding to agency’s win streak
July 15, 2024 -
Walmart builds wide lead among US retail media networks, report finds
July 11, 2024 -
6 campaigns that signaled a creative resurgence in H1 2024
July 10, 2024 -
Coke’s Summer Olympics campaign celebrates unifying power of hugs
July 10, 2024 -
Etsy addresses anxiety over AI, mass manufacturing with new brand mission
July 9, 2024 -
Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut
July 8, 2024 -
Kind brings lighter touch to healthy snack marketing in brand refresh
July 8, 2024 -
Dove CMO who built brand’s purpose marketing bona fides departs
July 3, 2024 -
Hasbro’s early adoption of Prime Video ads helps reel in new buyers
July 3, 2024 -
Hoka’s latest avian-themed ads look to shore up favor among runners
July 2, 2024 -
GroupM taps McDonald’s CX maven to lead Wavemaker US
July 1, 2024