Marketing Dive - Latest News

Amazon misses on ad sales while Prime Video push ramps up

Peter Adams — Fri, 02 Aug 2024 10:32:00 -0400

The company’s advertising growth rate decelerated in Q2 but Prime Video was in focus following the streamer’s debut upfronts pitch.

Multichannel marketing remains a challenge: Here’s what the numbers say

Sara Karlovitch — Fri, 02 Aug 2024 09:00:00 -0400

Over half of marketers rank creating an effective strategy as a key challenge to successful multichannel marketing, according to a report from Ascend2.

Amazon ranks as top brand on TikTok by earned media value: report

Aaron Baar — Thu, 01 Aug 2024 13:00:00 -0400

Findings from CreatorIQ and TikTok detail how creators have helped brands like the NBA, Sephora and Fortnite find success on the platform.

Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign

Jessica Deyo — Thu, 01 Aug 2024 12:00:00 -0400

Store windows nationwide currently feature QR codes inviting consumers to shop the retailer’s curated fall collection on Pinterest.

Meta’s AI vision: Automating creative and personalizing ads in real time

Peter Adams — Thu, 01 Aug 2024 10:40:00 -0400

For now, the technology is helping improve advertising performance and efficiency, as the company saw revenue rise 22% in Q2.

Hyundai splits CMO role into creative, performance positions

Chris Kelly — Thu, 01 Aug 2024 09:22:40 -0400

Longtime CMO Angela Zepeda will serve as chief creative officer as the automaker looks to engage consumers with more data-driven marketing.

How Carter’s is pitching kids’ clothes to new Gen Z parents

Chris Kelly — Thu, 01 Aug 2024 09:00:00 -0400

CMO Jeff Jenkins details the insights and strategy that drove “More Than Just Cute,” the apparel brand’s first work with agency Mischief.

NBCUniversal tops Olympics record as ad sales surpass $1.2B

Peter Adams — Wed, 31 Jul 2024 10:51:00 -0400

Over 70% of advertisers are new to the Olympics, with nearly $500 million in revenue coming from first-time sponsors, as brands engage global audiences.

How Shapermint’s proprietary AI ad tool is fueling profits

Christine Blank — Wed, 31 Jul 2024 09:00:00 -0400

CMO Massimiliano Tirocchi explained how the shapewear retailer’s Altair ad tool has helped it streamline content production and gain new customers.

Stouffer’s tackles meal-planning anxiety with ads dispelling ‘dinner dread’

Peter Adams — Tue, 30 Jul 2024 10:15:00 -0400

Strategic billboard buys and print ads masking as placements for other products like jewelry seek to catch hungry consumers off guard.