Amazon misses on ad sales while Prime Video push ramps up

The company’s advertising growth rate decelerated in Q2 but Prime Video was in focus following the streamer’s debut upfronts pitch.

By Peter Adams • Aug. 2, 2024

How Shapermint’s proprietary AI ad tool is fueling profits

CMO Massimiliano Tirocchi explained how the shapewear retailer’s Altair ad tool has helped it streamline content production and gain new customers.

By Christine Blank • July 31, 2024

Explore the Trendline➔

What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

As retail media networks widen their scope, is a reckoning inbound?

Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.

By Peter Adams • July 30, 2024

Experian launches retail media solution for networks seeking richer data

The offering leans on the credit reporting company’s ID graph and a partner network that includes ad-tech firms like The Trade Desk and Magnite.

By Peter Adams • July 29, 2024

Spotify revamps self-serve ad platform on heels of record Q2

Brands including World Rugby, Ionos and Contiki have already leveraged the new Spotify Ads Manager, which boasts improved targeting functionality.

By Jessica Deyo • July 25, 2024

Yelp boosts ad offerings for national and multi-location businesses

Expanded ad formats and new cookieless measurement tools are part of the platform’s plan to help brands generate high-intent leads.

By Aaron Baar • July 25, 2024

Google ad revenue resilient as company contends with cookie, AI transitions

A chaotic rollout for AI Overviews in search didn’t hurt advertiser demand in Q2, though YouTube missed analysts’ growth expectations.

By Peter Adams • July 24, 2024

And just like that, Google won’t be deprecating cookies. What now?

The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world.

By Chris Kelly • July 23, 2024

How Albertsons’ retail media business is incorporating AI, in-store tech and more

Kristi Argyilan, the retailer’s senior vice president of retail media, talks about the grocer’s priorities and where the industry stands today.

By Peyton Bigora • July 22, 2024

Netflix’s ad-supported tier grows 34%, with critical scale in sight

Peter Naylor, VP of ad sales, is leaving the offering he helped launch as it gears up an in-house ad-tech platform and bigger programmatic push.

By Peter Adams • July 19, 2024

Omnicom unveils ArtBotAI to drive digital content at scale

The next-generation intelligent content platform leverages large language models to assemble clients’ digital assets and create personalized experiences.

By Aaron Baar • July 15, 2024

Walmart builds wide lead among US retail media networks, report finds

The chain saw 11 billion impressions in Q1, including strong performance offsite, while No.2 Target generated fewer than 7 billion impressions.

By Peter Adams • July 11, 2024

6 campaigns that signaled a creative resurgence in H1 2024

As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.

By Peter Adams , Jessica Deyo • July 10, 2024

Marketing in 2024: H1 by the numbers

CMO budgets continue to fall as pressure to automate mounts and fears of signal loss reach a fever pitch.

By Jasmine Ye Han • July 10, 2024

Forrester: 91% of US ad agencies are currently using, exploring generative AI

More than half of agency decision-makers expect the tech to have a significant or very significant impact on key aspects of their agency’s ecosystem.

By Aaron Baar • June 24, 2024

The future of addressability: “Uncertain” doesn’t have to mean “unprepared”

Maintaining addressability in the face of uncertainty is possible—and very necessary. But it requires a commitment to three guiding principles that will define success in the addressability landscape of the future.   

By Jeff Ragovin • June 24, 2024

How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising

The QSR paired contextual targeting data with IRIS.TV’s private marketplace to engage young men with shared interests like anime and gaming.

By Aaron Baar • June 21, 2024

Meta unveils AI-powered Messenger chatbot, Threads API at Cannes Lions

Meta talked up a number of new messaging and advertising tools to marketers and agencies in France last week.

By Aaron Baar • June 20, 2024

Amazon unveils cookieless ad-targeting solution at Cannes Lions

Ad Relevance uses artificial intelligence to analyze billions of browsing, shopping and streaming signals and improved addressability in testing.

By Peter Adams • June 18, 2024

ANA bows new cross-media measurement unit, Aquila

The entity will support a broad range of use cases and is expected to eliminate $50 billion in wasted spending over a three-year period.

By Aaron Baar • June 17, 2024

Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth

Clorox is among the first brands piloting the integration that is part of the growing push by retail media networks into offsite marketing channels.

By Peter Adams • June 17, 2024

Disney deepens CTV strategy with new shoppable formats, ‘advergaming’

New offerings developed with Kerv and BrightLine represent a bid at bringing more interactivity and commerce to the fast-growing video channel.

By Peter Adams • June 14, 2024

Albertsons aims to remove silos as retail media, connected TV converge

The grocer’s new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video.

By Peyton Bigora • Updated June 13, 2024

Uber expands Journey Ads to programmatic buyers across Rides app

The expansion allows programmatic clients to purchase display and video ads on the app and target consumers across three distinct phases of their trip.

By Aaron Baar • June 13, 2024

Oracle exits advertising business following revenue falloff

The segment, subject to a series of privacy challenges, drew in $300 million in fiscal 2024, a precipitous decline from just two years ago.

By Peter Adams • June 13, 2024