Social Media: Page 2

  • People at a cookout in a Johnsonville ad
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    Courtesy of Johnsonville
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    Johnsonville looks to juice social media algorithms with positive content

    The sausage company is collaborating with influencers and other brands to push social media algorithms to serve “more outreach and less outrage.”

    By • June 21, 2024
  • Meta's setup at the Cannes International Festival of Creativity 2024.
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    Permission granted by Sean Ebsworth Barnes
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    Meta unveils AI-powered Messenger chatbot, Threads API at Cannes Lions

    Meta talked up a number of new messaging and advertising tools to marketers and agencies in France last week.

    By Aaron Baar • June 20, 2024
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff
  • Christian Pulisic for Michelob Ultra and Puma
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    Courtesy of Michelob Ultra
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    Michelob Ultra goes for Copa América gold with biggest summer program ever

    The AB InBev brand’s “Summer of Team USA” push includes a new TV commercial, on-site activations and a merch partnership with Puma. 

    By • June 18, 2024
  • Jameela Jamil poses as an anthropologist for E.l.f. Cosmetics' "Peculiar Behavior" campaign promoting its new Bronzing Drops.
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    Courtesy of E.l.f. Beauty
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    Why E.l.f. stepped into the wild for its latest entertainment play

    Chief Brand Officer Laurie Lam explains the social-listening inspiration behind the beauty marketer’s documentary-style “Peculiar Behavior” campaign.

    By • June 18, 2024
  • NBCUniversal's cover art for its "Paris Collective" group, which includes a number of popular social media creators, also shown on the graphic, who will be creating content at the 2024 Paris Olympics.
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    Courtesy of NBCUniversal
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    NBCU unveils Paris Creator Collective for Olympics coverage

    The program includes partnerships with platforms like TikTok and YouTube and will allow advertiser partners to create sponsored posts with select creators.

    By • June 18, 2024
  • A person smiles at smart phone being held up on a tripod.
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    Courtesy of Walmart
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    Walmart signs as partner for Forbes’ inaugural Creator Upfronts

    The event will connect marketers with top creators and represents a continued push by Walmart to build muscle around digital marketing services. 

    By • June 14, 2024
  • WNBA Commissioner Cathy Engelbert carries a basketball on the floor of the New York Stock exchange
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    Michael M. Santiago via Getty Images
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    Opinion

    Why brands should be championing women’s sports from sideline to spotlight

    The increase in ROI for brands that buy into women’s sports is a phenomenon unlike anything in marketing, writes Gray Wolf co-founder Layton Lassiter.

    By Layton Lassiter • June 12, 2024
  • Reddit DoubleVerify
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    Retrieved from Reddit on June 12, 2024
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    Column

    Sociable: Reddit announces brand safety and suitability partnership with DoubleVerify

    DoubleVerify will offer assurance that ads are being displayed in safe environments on Reddit, within the limits of its reporting tools.

    By Andrew Hutchinson • June 11, 2024
  • Women as part of WACL's new campaign pushing for gender equality in advertising appear together.
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    Courtesy of WACL
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    Advocacy group taps creators to call for gender equality in ad industry

    Women in Advertising, Communications and Leadership’s new campaign asks women creators what representation in the industry means to them.

    By Aaron Baar • June 6, 2024
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    Courtesy of Reddit
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    Opinion

    Marketers should stop being fearful of Reddit — here’s why

    Opportunities for research, community engagement and amplified reach make the platform a worthy player, according to Boathouse’s Geoff Gates.

    By Geoff Gates • June 5, 2024
  • Young people sitting on the stairs and using smartphones.
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    Stock via Getty Images
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    Column

    Sociable: Gen Z prefers social media to Google for some searches, study says

    Google Search still reigns for finding local services while TikTok takes the lead on discovery for gift ideas, hair and makeup and well-being.

    By Andrew Hutchinson • June 4, 2024
  • LG Electronics' global campaign "Optimism Your Feed" is showcased on digital billboards against a red background.
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    Courtesy of LG Electronics
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    LG fuels positivity on social media with ‘Optimism your feed’ playlist

    The global playlist is a compilation of influencer-backed content that, when viewed, is meant to spur the delivery of more positive content by algorithms.

    By • May 30, 2024
  • An outdoor billboard shows a closeup of a hamburger and reads "You just got a taste, didn't you?"
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    Courtesy of Kraft Heinz
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    Heinz Pickle Ketchup gets digital-heavy campaign for US rollout

    The effort from agency Rethink includes street interviews with consumers to show what they expect it to taste like before trying the new condiment.

    By Aaron Baar • May 28, 2024
  • E.l.f. Beauty "So Many Dicks" campaign out-of-home element
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    Courtesy of E.l.f. Beauty
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    E.l.f.’s heavier marketing investment helps cosmetics brand keep its edge

    A collaboration with edgy water brand Liquid Death and Roblox gaming plays are helping the cosmetics marketer grow sales and win over Gen Z. 

    By • May 24, 2024
  • The back of Deadpool, in red, and Wolverine, in yellow, sitting in a forest setting with two silver cans of Heineken Silver between them.
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    Courtesy of Heineken
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    Heineken Silver settles Deadpool, Wolverine rivalry in new ad

    A new spot starring actors Ryan Reynolds and Hugh Jackman sees the Marvel superheroes put aside their differences over cans of the light beer.

    By • May 22, 2024
  • United Airlines Wrexham mascot
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    Courtesy of United Airlines
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    Q&A

    How United Airlines flies with Wrexham to cultural relevancy

    The airline is “opening the aperture” of its sponsorship of the Welsh soccer club with branded swag, said Chief Advertising Officer Maggie Schmerin.

    By • May 21, 2024
  • Bumble Bee BBMAK
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    Courtesy of Bumble Bee
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    Bumble Bee throws it back to 2000s with remix of ‘Back Here’

    “Snack Meal, Baby” taps into the popularity of retro boy bands and snacking to promote the brand's tuna products.

    By • May 20, 2024
  • Danone North America yogurt brands Oikos, Too Good & Co. and Light + Fit team with model Ashley Graham for a TikTok live event
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    Courtesy of Danone North America
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    Danone unites yogurt brands for ‘Snack & Streamapalooza’ on TikTok

    The event spotlighting the Remix line of products from Oikos, Too Good & Co. and Light + Fit includes four content sets featuring top TikTok personalities.

    By • May 20, 2024
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    TikTok users continue to grow and evolve: Here’s what the numbers say

    While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov. 

    By • May 17, 2024
  • YouTube CEO Neal Mohan on a dark stage with the platform's logo behind him
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    Permission granted by Getty Images for YouTube
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    YouTube pitches advertisers on streaming dominance, unskippable video ads

    The company’s Brandcast upfront featured a new take on branded QR codes and an expanded creator takeover program.

    By • May 16, 2024
  • Pinterest and "Real Simple" magazine's shoppable "Best & Brightest" issue.
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    Courtesy of Pinterest
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    Pinterest teams with Real Simple for magazine’s first shoppable issue

    The issue, which leverages QR codes that lead to curated Pinterest boards, highlights over 120 products and expands the platform’s bid to publishers. 

    By • May 16, 2024
  • A yellow billboard made to look like an advertisement for Jack Links has been spray painted over one for Slim Jims.
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    Courtesy of Jack Links
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    Jack Link’s takes shot at competition in Gen Z-focused national campaign

    “Feed Your Wild Side” will target college towns this summer and includes TikTok videos dedicated to “wild content” and taking playful digs at “Jim.” 

    By • May 16, 2024
  • Celebrity chef Bobby Flay, wearing an apron, stands behind a grill outside and prepares dishes in a Pepsi ad
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    Permission granted by PepsiCo Beverages North America
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    Pepsi stakes claim as superior soft drink for grilling season with Bobby Flay

    The “Grills Night Out” campaign spans in-store displays, digital content shorts and a partnership with Instacart for a giveaway running through May 19.

    By • May 14, 2024
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    Courtesy of Reddit
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    Reddit hires Google vet to guide ad product development post IPO

    Jyoti Vaidee oversaw key launches at the search giant, including Dynamic Product Ads, and previously worked on Microsoft’s Outlook and Xbox.

    By • May 13, 2024
  • An image of Thomas' Breakfast's new brand character, Thom, standing tall in a kitchen pantry and holding out a plate of bagels.
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    Courtesy of Thomas' Breakfast
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    Thomas’ revives breakfast with first brand character in 144-year history

    Thom, billed as a “proper young man with a strong British accent,” is meant to remind consumers to savor breakfast amid the hectic morning shuffle.

    By • May 13, 2024