Agencies: Page 3
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Courtesy of CIMM
Deep DiveMeet the 4 firms setting the agenda for measuring TV ads amid rapid change
Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms.
By Chris Kelly • April 8, 2024 -
Courtesy of IAB
How marketers can navigate the legal pitfalls of generative AI
Panelists at the IAB Public Policy and Legal Summit outlined some of the issues marketers must contend with while using the technology.
By Chris Kelly • April 3, 2024 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
Courtesy of Deloitte Digital
Deloitte Digital rebrands itself to show off new generative AI tool
The Orb Foundry tool enables teams in 30 international markets to generate fully rendered 3D brand assets for various channels and campaigns.
By Aaron Baar • April 1, 2024 -
Courtesy of Home Depot
How Home Depot is renovating its retail media network to reach more advertisers
The retailer gave suppliers an inside look at consumer insights, business strategies and a road map for a growing ad channel at its first “InFronts” event.
By Chris Kelly • March 28, 2024 -
Bennett Raglin/Getty Images for Bustle via Getty Images
GroupM doubles down on women’s sports, with support from major brands
A new dedicated marketplace will be a part of the agency's upfronts strategy, aided by clients including Adidas and Unilever.
By Peter Adams • March 28, 2024 -
Courtesy of Manischewitz
Manischewitz rebrands to extend appeal beyond kosher aisle
The makeover was spearheaded by Jones Knowles Ritchie, an agency that has recently helped refresh mass-market brands like M&M’s and Kraft.
By Peter Adams • March 27, 2024 -
Brandon Bell via Getty Images
McDonald’s, NielsenIQ team for Cultural Relevance ad-testing module
The solution analyzes the role and effectiveness of cultural factors in content to help advertisers deliver more impactful and inclusive ads.
By Jessica Deyo • March 25, 2024 -
Brenda Sangi Arruda via Getty Images
Merkle blends AI, human interaction for Intelligent Messaging tool
The Dentsu company’s new messaging solution creates turnkey chat experiences across social and messaging platforms.
By Aaron Baar • March 25, 2024 -
Courtesy of Accenture
Accenture teams with Adobe, Nvidia to fuel brand content with generative AI
Two partnerships will help Accenture Song create personalized content at scale and transform content supply chains to meet marketers’ rapidly evolving needs.
By Chris Kelly • March 25, 2024 -
Courtesy of Peacock/NBCUniversal
Inside NBCUniversal’s plans to turn TV into a performance marketing channel
In advance of the upfronts and Summer Olympics, NBCU announced measurement integrations with VideoAmp, EDO and Kochava at One24.
By Chris Kelly • March 20, 2024 -
Oatawa via Getty Images
Epsilon partners with Comscore for contextual ad program
Proximic’s natural language processing and AI contextual categorization will support Epsilon’s ad-tech platform.
By Aaron Baar • March 18, 2024 -
Getty Images via Getty Images
How to tackle measurement as Google rolls out open-source marketing mix modeling
Meridian arrives as MMMs are having a moment and the tech giant’s deprecation of third-party cookies begins to upend long-standing tactics.
By Chris Kelly • March 18, 2024 -
Daphne Howland/Marketing Dive
Pacsun unites commerce channels with first-party data solution
The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization.
By Chris Kelly • March 14, 2024 -
Oleksandr Hruts via Getty Images
Ad tech, agency firms continue to prop up MFAs despite crackdown pledges
New Adalytics research paints a damning picture as marketers like P&G and Mondelez continue to unwittingly waste dollars on click-bait sites.
By Peter Adams • Updated March 15, 2024 -
Getty Images/Staff via Getty Images
Barkley, OKRP merge to create ‘big indie’ agency
The merged company seeks to meet the challenges independent shops face in the current agency landscape.
By Aaron Baar • March 11, 2024 -
Permission granted by Minute Maid
Why Minute Maid Zero Sugar hired Jon Hamm to pitch juice that ‘Sells Itself’
Studio X, the execution arm of WPP’s bespoke Open X unit for Coca-Cola, spearheaded the brand’s first global campaign.
By Peter Adams • March 11, 2024 -
Kar Tr via Getty Images
UTA buys Gen Z-focused consultancy amid marketing services expansion
With the deal, UTA is forming a new division called Next Gen catering to marketers’ strategy needs around the hard-to-reach cohort.
By Peter Adams • March 4, 2024 -
Courtesy of IPG
IPG integrates Adobe’s AI-driven GenStudio content creation platform
To stay apace with the competition, the agency holding company is investing in AI to automate and scale content creation for brands and marketers.
By Aaron Baar • March 4, 2024 -
g-stockstudio via Getty Images
Mod Op acquires RTO+P for more creative firepower
Mod Op continues to seek differentiation in a competitive market following past acquisitions of Crenshaw Communications and dPrism.
By Aaron Baar • Feb. 26, 2024 -
Courtesy of WPP
WPP feels pinch of tech pullback as AI strategy comes into focus
The key U.S. market had a battering close to the year, with like-for-like organic revenue dropping 4.5% in the region.
By Peter Adams • Feb. 26, 2024 -
Courtesy of Welch's Fruit Snacks
Welch’s Fruit Snacks appoints new creative AOR to keep pace with culture
Gut Miami previously developed a campaign starring Kristin Chenoweth about parents sneaking a bite of their kids’ snacks.
By Peter Adams • Feb. 22, 2024 -
Delmaine Donson via Getty Images
ANA: Marketing workforce diversity slips, reversing yearslong trend
While progress was lost at the macro level, senior-level marketing roles hit the second-highest level of ethnic representation recorded by the trade body.
By Peter Adams • Feb. 16, 2024 -
Permission granted by McCann Worldgroup
Ikea defies ‘don’t try this at home’ in debut creative from McCann
An older gamer and adult and child practicing martial arts in the living room animate the Swedish retailer’s first global marketing campaign.
By Peter Adams • Feb. 14, 2024 -
Derek Abella for Industry Dive
By the numbers: Super Bowl LVIII
Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more.
By Sara Karlovitch • Feb. 12, 2024 -
max-kegfire via Getty Images
IAB, MRC draft preliminary AR measurement guidelines for advertisers
The augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024.
By Aaron Baar • Feb. 12, 2024
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