Apple to drop its BNPL option in US

The tech giant said it will discontinue its buy now, pay later service and shift to offering consumers alternative payment options.

By Patrick Cooley , Lynne Marek • June 17, 2024

Uber expands Journey Ads to programmatic buyers across Rides app

The expansion allows programmatic clients to purchase display and video ads on the app and target consumers across three distinct phases of their trip.

By Aaron Baar • June 13, 2024

Explore the Trendline➔

Top 5 stories from Marketing Dive

A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

By Marketing Dive staff

Sociable: Reddit announces brand safety and suitability partnership with DoubleVerify

DoubleVerify will offer assurance that ads are being displayed in safe environments on Reddit, within the limits of its reporting tools.

By Andrew Hutchinson • June 11, 2024

Red Lobster says it’s ‘here to stay’ with Flavor Flav-led campaign

The rapper-turned-reality-TV personality narrates new ad spots and an AR filter lets users virtually don his recognizable clock necklace.

By Peter Adams • June 11, 2024

Apple unveils Apple Intelligence, OpenAI partnership at WWDC

The company’s new generative AI offering is billed as a personal intelligence system and will be integrated into a number of its features alongside ChatGPT. 

By Jessica Deyo • June 11, 2024

Givenchy Beauty makes over Roblox space for Pride Month

The luxury brand overhauled its space on the platform to feature rainbows, flags and a pop-up showcasing virtual wearables from LGBTQ+ designers.

By Jessica Deyo • June 6, 2024

Ikea remodels remote work with paid positions for Roblox store

The Swedish retailer is offering jobs to 10 people to staff the digital space and drive real-world recruitment.

By Sara Karlovitch • June 6, 2024

Tastemade launches shoppable home improvement series using Shopsense AI

Tapping Hedley & Bennett’s founder as host, the series focuses on redesigning kitchen spaces while viewers shop the products.

By Xanayra Marin-Lopez • May 30, 2024

LG fuels positivity on social media with ‘Optimism your feed’ playlist

The global playlist is a compilation of influencer-backed content that, when viewed, is meant to spur the delivery of more positive content by algorithms.

By Jessica Deyo • May 30, 2024

Walmart launches immersive digital shopping experience

Walmart Realm is composed of influencer-led virtual shops that are meant to shorten the distance between inspiration and commerce. 

By Tatiana Walk-Morris • May 29, 2024

E.l.f. empowers women at Indy 500 with racetrack-themed ‘Lip Oil Change’

The activation features a pit crew of “glow-up” artists and will be supported with a Snapchat AR lens, Twitch livestream and Roblox experience. 

By Jessica Deyo • May 23, 2024

Augmented reality entices brands with endless off-package marketing space

Companies such as Jones Soda have found that visuals accessed via phone cameras can engage and educate shoppers.

By Leslie Nemo • May 23, 2024

How Coca-Cola bottled the vibrancy of Africa for its latest creation

With a name inspired by the isiZulu term for “come here,” Wozzaah Zero Sugar looks to embody the culture of and invite consumers to the continent.

By Chris Kelly • May 23, 2024

Google to bring ads to new AI Overview as part of search transformation

At Marketing Live, the company also outlined how it’s enhancing shopping ads and supporting complex purchase decisions with generative AI.

By Peter Adams • May 22, 2024

Mars Petcare, Tripadvisor team to solve pet owners’ travel headaches

A co-branded digital hub sponsored by Cesar seeks to allay the concerns of consumers who don’t take vacations due to their furry friends.

By Peter Adams • May 21, 2024

Target captures ‘That Target Feeling’ in new ad campaign

The big-box retailer has drawn inspiration from its social media following for its latest campaign, which remixes Michelle Branch’s 2001 hit “Everywhere.”

By Tatiana Walk-Morris • May 20, 2024

Danone unites yogurt brands for ‘Snack & Streamapalooza’ on TikTok

The event spotlighting the Remix line of products from Oikos, Too Good & Co. and Light + Fit includes four content sets featuring top TikTok personalities.

By Jessica Deyo • May 20, 2024

Samsung swipes at Apple over controversial ‘Crush!’ ad for iPad Pro

A spot pulled together in days shows a musician wandering through what appears to be the wreckage of Apple’s ad and plugs the Galaxy Tab S9.

By Peter Adams • Updated May 17, 2024

TikTok users continue to grow and evolve: Here’s what the numbers say

While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov. 

By Sara Karlovitch • May 17, 2024

Pizza Hut hits drive-thrus to get consumers to ‘cheat’ on their burgers

The chain’s delivery drivers will appear at competitor drive-thrus with a QR code on their back windows to offer the new Cheeseburger Melt.

By Aaron Baar • May 16, 2024

YouTube pitches advertisers on streaming dominance, unskippable video ads

The company’s Brandcast upfront featured a new take on branded QR codes and an expanded creator takeover program.

By Peter Adams • May 16, 2024

Pinterest teams with Real Simple for magazine’s first shoppable issue

The issue, which leverages QR codes that lead to curated Pinterest boards, highlights over 120 products and expands the platform’s bid to publishers. 

By Jessica Deyo • May 16, 2024

Sociable: Google goes big on generative AI at I/O 2024

The company unveiled a next-level generative AI search process along with a range of other new features that leverage the buzzy tech. 

By Andrew Hutchinson • May 14, 2024

IAB: Podcast ad revenue to grow double digits following last year’s slump

The sector is expected to see over $2 billion in revenue this year following modest growth of 5% in 2023 that contrasted years of double-digit gains.

By Aaron Baar • May 13, 2024

McDonald’s to focus on digital marketing with new fund

The fund, which will be paid with existing contributions, will allow the chain to market more effectively to customers within its app. 

By Julie Littman • May 10, 2024