Influencer Marketing
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Ezra Acayan via Getty Images
Amazon ranks as top brand on TikTok by earned media value: report
Findings from CreatorIQ and TikTok detail how creators have helped brands like the NBA, Sephora and Fortnite find success on the platform.
By Aaron Baar • Aug. 1, 2024 -
Courtesy of Pacsun
Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign
Store windows nationwide currently feature QR codes inviting consumers to shop the retailer’s curated fall collection on Pinterest.
By Jessica Deyo • Aug. 1, 2024 -
Courtesy of Shapermint
How Shapermint’s proprietary AI ad tool is fueling profits
CMO Massimiliano Tirocchi explained how the shapewear retailer’s Altair ad tool has helped it streamline content production and gain new customers.
By Christine Blank • July 31, 2024 -
Opinion
How creators and marketers can protect themselves while using AI
The tech’s emergence underscores the importance of proper attribution and collaboration, according to Growth Stack Media’s Jordan Mitchell.
By Jordan Mitchell • July 30, 2024 -
Tirachard via Getty Images
Publicis Groupe acquires influencer-marketing giant Influential
The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.
By Aaron Baar • July 29, 2024 -
Courtesy of American Eagle
Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign
CMO Craig Brommers explains how efforts like a social-focused tie-up with Life on Film to capture disposable camera footage are meant to reach Gen Z.
By Jessica Deyo • July 25, 2024 -
Courtesy of NBCUniversal
How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal
As total ad sales for the games surpass $1.2 billion, six major marketers will sponsor a commercial-free hour during the opening ceremony.
By Chris Kelly • July 24, 2024 -
Courtesy of Amazon
Amazon pushes savings with back-to-school ad, ‘Dorm Roomz’ series
The e-commerce giant tapped actress Michelle Buteau for a 30-second spot encouraging shoppers to “spend less on your little freeloaders.”
By Jessica Deyo • July 18, 2024 -
Courtesy of Mountain Dew
Why Mountain Dew introduced the Mountain Dude to refresh ‘Do The Dew’
Crafted by Goodby Silverstein & Partners, a new campaign features a stylish brand character and a call for consumers to get off their… donkeys.
By Chris Kelly • Updated July 15, 2024 -
Retrieved from CeraVe on July 15, 2024
CeraVe takes on soap operas in new genre-spoofing campaign
In its latest big creative swing, the brand hopes to engage Gen Z consumers with a humorous take on the format’s well-worn melodrama.
By Aaron Baar • July 15, 2024 -
Courtesy of Urban Outfitters
Urban Outfitters blends physical, digital with back-to-school campaign
The retailer’s “Shift Happens” campaign brings influencer-created Pinterest boards to life at a two-day activation in New York.
By Sara Karlovitch • July 11, 2024 -
Courtesy of The Kraft Heinz Company
Philadelphia cream cheese spreads original song across streaming, TikTok
The Kraft Heinz brand prepares for the Fourth of July with a radio-ready jingle, “Land of the Cream Cheese,” by rising country star Travis Yee.
By Chris Kelly • July 2, 2024 -
Courtesy of Joann
Joann launches Gen Z-focused brand campaign
A key element of the craft retailer’s first major post-bankruptcy initiatives will involve leveraging influencer relationships.
By Nate Delesline III • July 1, 2024 -
Courtesy of Group Black
P&G brings top TikToker Khaby Lame’s humor stateside with Tubi series
Made with Group Black, “Khaby Is Coming To America” integrates CPG brands like Tide and Bevel and is part of P&G’s multicultural marketing efforts.
By Peter Adams • June 28, 2024 -
Courtesy of Persil
Persil plans 24-hour ‘Wardrobe Refresh Hotline’ on TikTok Live
The laundry detergent brand teamed with fashion designer Christian Siriano for the event to offer advice on washing techniques, fabric care and styling.
By Aaron Baar • June 26, 2024 -
Courtesy of Gopuff
Gopuff’s brand-building drive gets celebrity boost from Tom Brady
The NFL icon, already an investor, will aid with content creation and is curating a new health and wellness category on the delivery platform.
By Peter Adams • June 20, 2024 -
Courtesy of NBCUniversal
NBCU unveils Paris Creator Collective for Olympics coverage
The program includes partnerships with platforms like TikTok and YouTube and will allow advertiser partners to create sponsored posts with select creators.
By Jessica Deyo • June 18, 2024 -
Courtesy of Dunkin'
Dunkin’ readies celeb-heavy ‘intern’ class for summer of culture plays
The chain released an EP on Spotify that features a song by *NSYNC's Joey Fatone and Backstreet Boys member A.J. McLean.
By Chris Kelly • Updated July 12, 2024 -
Courtesy of Walmart
Walmart signs as partner for Forbes’ inaugural Creator Upfronts
The event will connect marketers with top creators and represents a continued push by Walmart to build muscle around digital marketing services.
By Jessica Deyo • June 14, 2024 -
Courtesy of Bodyarmor
Q&AHow BodyArmor’s CMO is playing catch-up in the crowded hydration market
Tom Gargiulo explains how the Coca-Cola brand is rolling out bottles with AR functionality that feature MLB and NFL athletes to engage with Gen Z.
By Chris Kelly • June 12, 2024 -
Courtesy of On
On Running appoints Zendaya as brand partner in multiyear deal
As legacy rivals like Nike face fresh pressures, On is looking to shore up its sport and fashion credibility with help from a major star.
By Peter Adams • June 7, 2024 -
Courtesy of LG Electronics
LG fuels positivity on social media with ‘Optimism your feed’ playlist
The global playlist is a compilation of influencer-backed content that, when viewed, is meant to spur the delivery of more positive content by algorithms.
By Jessica Deyo • May 30, 2024 -
Courtesy of Coca-Cola
How Coca-Cola bottled the vibrancy of Africa for its latest creation
With a name inspired by the isiZulu term for “come here,” Wozzaah Zero Sugar looks to embody the culture of and invite consumers to the continent.
By Chris Kelly • May 23, 2024 -
Courtesy of Danone North America
Danone unites yogurt brands for ‘Snack & Streamapalooza’ on TikTok
The event spotlighting the Remix line of products from Oikos, Too Good & Co. and Light + Fit includes four content sets featuring top TikTok personalities.
By Jessica Deyo • May 20, 2024 -
Permission granted by Getty Images for YouTube
YouTube pitches advertisers on streaming dominance, unskippable video ads
The company’s Brandcast upfront featured a new take on branded QR codes and an expanded creator takeover program.
By Peter Adams • May 16, 2024
