WPP brings back data hotshot Brian Lesser to lead GroupM

The agency holding group’s media investment arm names a new leader with a successful track record for applying data and technology to marketing.

Diversity is lacking in New York’s ad industry: Here’s what the numbers say

The Center for an Urban Future found that New Yorkers of color are still underrepresented in the city’s booming ad industry and earn less than average.

Nike kicks off marketing comeback with gritty Olympics ads

Wieden + Kennedy Portland created spots probing qualities that motivate sporting greats like an obsession with power and an inability to be satisfied.

Netflix’s ad-supported tier grows 34%, with critical scale in sight

Peter Naylor, VP of ad sales, is leaving the offering he helped launch as it gears up an in-house ad-tech platform and bigger programmatic push.

Boost Mobile challenges telecom’s big 3 with brand repositioning, campaign

The wireless carrier is unifying its prepaid and postpaid services under a single brand name and marking the effort with a new look and comedic ads.

Vans launches ‘Always Pushing’ ad campaign with physical, digital experiences

The campaign was released as holding company VF Corp. works to transform the struggling brand.

Why Burger King is all-in on gamification

A full pipeline of new and unique in-app games drives engagement for the brand, according to Preston Nix, director of loyalty and CRM. 

Amazon pushes savings with back-to-school ad, ‘Dorm Roomz’ series

The e-commerce giant tapped actress Michelle Buteau for a 30-second spot encouraging shoppers to “spend less on your little freeloaders.” 

Publicis raises outlook as new business wins keep rolling in

Recent account wins from Hershey and The Lego Group could help the ad-holding giant preserve momentum heading into the year’s second half.

Champs Sports launches brand platform as it works to reposition itself

As part of the effort, the retailer partnered with the Dallas Cowboys’ Micah Parsons, New York Mets’ Francisco Lindor and Miami Dolphins’ Jaylen Waddle.

Audible brings storybooks to life with innovative global AR campaign

The out-of-home ads leverage GroupM’s WinDOOH technology to transport consumers to fantastical worlds without the use of a mobile device.

Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in

The color of the superheroes’ outfits inspired a campaign that includes fourth-wall-breaking ads and collectibles for decorating condiment bottles. 

Kraft Heinz names former Pepsi marketer Todd Kaplan as North America CMO

The decorated CPG marketer, who spent nearly 20 years at PepsiCo, is tasked with realizing modern marketing capabilities that can unlock new growth.

IAB: Digital video advertising KPIs shift, with business outcomes on top

A new report underpins a broad shift toward performance marketing, though two-thirds of video buyers still encounter measurement challenges.

Hershey hands US media duties to Publicis, adding to agency’s win streak

Publicis has formed a bespoke unit, MiltonOne, that features a custom business solution and draws on top talent from across the network.

Why Mountain Dew introduced the Mountain Dude to refresh ‘Do The Dew’

Crafted by Goodby Silverstein & Partners, a new campaign features a stylish brand character and a call for consumers to get off their… donkeys.

Updated July 15, 2024

CeraVe takes on soap operas in new genre-spoofing campaign

In its latest big creative swing, the brand hopes to engage Gen Z consumers with a humorous take on the format’s well-worn melodrama.

Honda drives deeper into gaming, esports with Twitch Rivals sponsorship

Users will be able to digitally customize a 2025 Civic hybrid sedan through chat polls during an interactive segment called “Chat’s Civic Mods.”

Why marketers keep refreshing brands instead of betting on splashy ads

The widespread appetite for brand building is evident in how rebrands continue to proliferate alongside an advertising upswing.

Omnicom unveils ArtBotAI to drive digital content at scale

The next-generation intelligent content platform leverages large language models to assemble clients’ digital assets and create personalized experiences.

Campaign Trail: Citroën’s revolution liberates electric vehicles from elites

The Stellantis automaker updated the French Revolution with an anachronistic spot from agency BETC that recalls Sofia Coppola’s “Marie Antoinette.”

6 campaigns that signaled a creative resurgence in H1 2024

As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.

Walmart builds wide lead among US retail media networks, report finds

The chain saw 11 billion impressions in Q1, including strong performance offsite, while No.2 Target generated fewer than 7 billion impressions.

Verizon’s Total Wireless rebrands to break through a crowded category

Verizon Value CMO Cheryl Gresham explores the prepaid wireless carrier’s new look and why terms like “multicultural marketing” feel limiting.

Sprite leans into AI remixes for music platform’s return

For Sprite Limelight’s return, music fans can create tracks using a common hook via the Soundlabs remix tool available in Coca-Cola’s app.